By now most nursery retailers have a Feng Shui section with all sorts of bamboo, Asian inspired vases and perhaps some geodes and crystals. Don’t just sell the bamboo! Go a few steps...
According to a recent report, customer satisfaction with online service is 12% higher than satisfaction with brick-and-mortar retailers.
One of the differences is dealing with sales staff:
"Online commerce delivers convenience that is unparalleled in the offline world . . . and service quality and consistency is better because there is no unknown factor of a sales associate..."
Advertising Age has an article about how merchandising can create strong relationships with customers. While this is nothing new, it is an important concept that some retailers still are not using to their advantage.
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