Trend Watching 2007

Here's the top 5 big trends for 2007 according to trendwatching.com.

They deal with status, transparency and consumer power, the online revolution, more adventurous consumption, and a shift from consumption to participation.

Are you paying attention to consumer trends to make sure that your business is staying in tune with the market? Are any of the trends for 2007 relevant to your target market?

The folks at Trendwatching have some great suggestions for how you can use these trends to spark ideas for your business:

Sure, there’s much, much more in 2007 that’s worthy of your attention. But for now, take any of the five trends above, sit down with your colleagues or team, and figure out how they may impact your business, your brand, your job:

Vision—Do they have the potential to influence or shape your company's vision?

New business concepts—Can they point you to new business concepts, or entirely new ventures?

New products, services, experiences—Can they inspire you to add ‘something’ new for a certain customer segment?

Marketing, advertising, PR—Will they help you to speak the language of those consumers that are already ‘living’ a trend?