merchandising



Retail merchandising is about emotion. It's about the mood or the feeling retailers create for the shopper. I've been thinking about this a lot lately, and I came across these two articles that are right on the money.

Designer Nina Garduno is a familiar face in the entertainment and fashion press and this week her new store Free City SuperShop is front an center on the NY Times business section. Free City is as much gathering place as it is clothing store. Free...

It Is Not About The Paint - It's About the Strategy

There is a change going on in the outside plant area of garden retailing. To the outsider or uninitiated it may appear that the leading garden centers are just changing...


Switch on the TV and you will be bombarded with reality tv programmes providing makeovers on gardens, homes and lifestyles. The ‘makeover’ is not something that is unique to the TV screen, it is part of everyday life.

I was...


In my consultancy, I often mention planograms. Retailers eyes often glaze over and they mention that they are only relevant for big retailers, but don't they have a role in all retail business?

A planogram is a visual representatio...


More insight from TrendWatchers.com bringing mini case studies of retailers connecting with consumers one day at a time. They describe pop up retail as "temporary retail manifestations" that appear and disappear as quickly as the trendy ...


Tip:

Retail is a competitive business. Even if your product is completely unique, you still have competition. There is always another store down the street - or in the next cyber-mall - that is aiming for your customers' wallet. Customers have a limited amount of disposable income, but their choices of where to spend it are infinite.


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