Using Postcards and Email Marketing to Build Sales

Vertical Response is one of many companies that provide semi-automated email marketing packages. They are a bit unique in that they offer stand alone or combined programs using postcard mailers and email campaigns. They have created a series of informative summaries that track and explain email marketing activity by industry. The retail area breaks down response results by list sizes ranging from mailings of 100 addresses up to 100,000. They also provide education on how these marketing techniques can be employed. Here are some ideas.