Danish accessories brand Evita Peroni has launched a new store design called "Lotus". The line which has over 300 stores in 30 will debut the concept in Hong Kong and Dubai. Store design was developed by SSH and utilizes a "kit of parts" that can be combined in unique ways to accomodate a variety of store sizes and configurations. The color scheme is monochromatic mixing matte and gloss black, white and gray elements accented by a bright green marker in the logo. SSH is a London design firm that works world wide with a broad range of clients from multinational chains to start-ups and individuals. A spokesperson for the brand said 'It's a perfect match and communicates very clearly what we are about: fashion, style and high quality: a touch of luxury, presented in an approachable and achievable manner with focus on personalised customer service and advice.' The Evita Peroni line of fashion accessories, created by the Deichmann family of Denmark in 1988 reaches its customer base via a network of distributors and franchises. The mixing of color accents such as green light shades reference the logo and creates surprise. Display units are designed to minimize back of house storage and maiximize selling space. An extensive design review can be found at Dexinger.com.
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