Shoppers operate in four different 'shopping modes' according to a new study by Nielsen Customized Research. The four modes are: auto-pilot, variety-seeking, buzz, and bargain hunting.
The study involved grocery shoppers, but I wonder what we can learn in our own stores by watching and noticing how customers shop.
Manjima Khandelwal, senior vice president, Nielsen Customized Research, says the key to reaching shoppers is understanding that shoppers' habits can be disrupted by external stimuli such as advertising, buzz, new offers, price and promotions. Marketers can leverage this brief window of opportunity to trigger change by understanding which hot buttons to push.
Here's a link to learn more about the four shopping modes identified:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=65826
