Affluent women are more green than others

While this market segment, as defined by Gallup Management Journal, has household income over $75k the green here isn't dollars. It's a commitment to, and interest in, environmental issues. Four out of five (80%) "Mass Affluent Women" consider themselves active in or sympathetic to the environmental movement compared with only 65% of men in the same income group. Here is your green product target group.

But perhaps you already knew that. If you'd like to learn more there is lots of insight into this consumer segment in the GMJ article on "Marketing to Mass Affluent Women"

Any anecdotes or research summaries regarding this group and retailers ability to connect them with the green merchandise that fits their interests?